John San Filippo
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." Those words were spoken by retail and marketing legend John Wanamaker over 100 years ago.
Today, digital advertising is very alluring because it’s measurable. You know exactly how many people saw your ad, often who they were, and most important of all, whether they responded to it. Does that mean print advertising is dead?
Not by a long shot. Advertising, like all marketing, is cumulative. A buyer may respond to your digital advertising, but that’s due at least in part to all your other marketing that the buyer has experienced to date.
I am an expert at developing the most effective mix of print and digital advertising, and negotiating the best possible rates across all channels.
Social media has changed the way your customers communicate with you and with each other. But at the end of the day, social media is just another tool in your marketing toolbox. I will help you to incorporate social media, where appropriate, into your existing marketing strategy to create and maintain a truly cohesive program.
Collateral & Newsletters
There’s still no substitute for an attractive, well-written brochure or a timely, insightful newsletter. I can create these staples both according to the highest standards and in a manner that is uniquely reflective of your corporate brand.
Speeches & Presentations
Speeches represent an unusual challenge in the world of business writing. Any speech must of course concisely convey the correct information to the intended audience. However, it must also be written in the voice of the presenter. This requires both extensive writing and interviewing skills -- skills that I have exercised for many years.