In marketing, there is simply no substitute for the well-crafted word. Form is important -- nobody wants to look at an ugly marketing piece -- but content is king.
What you say and how you say it will ultimately shape your brand identity and drive customers to your front door, be it a physical or virtual door. Next to exceptional service, precise, thoughtful, effective writing is my single most significant competitive advantage.
However, creating compelling content is only half the battle. Putting that content to work for you is where it really all pays off.
A comprehensive content marketing initiative will enable you to drive buyers to your content, establish your company as a voice of authority in the industry, and ultimately generate greater revenue.
I will help you develop a multi-channel strategy that will produce a measurable and impressive ROI.